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E-commerce in the internet-enabled foreign expansion of Polish fashion brands owned by SMEs

Marzanna Katarzyna Witek-Hajduk, Anna Małgorzata Grudecka, Anna Napiórkowska

Journal of Fashion Marketing and Management: An International Journal (2022) 26 (1): 51–66.

https://doi.org/10.1108/JFMM-10-2020-0225

Published: 31 March 2021

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