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Consumer's transition to online clothing buying during the COVID-19 pandemic: exploration through protection motivation theory and consumer well-being

Ivana Kursan Milaković, Dario Miocevic

Journal of Fashion Marketing and Management: An International Journal (2023) 27 (1): 21–41.

https://doi.org/10.1108/JFMM-04-2021-0105

Published: 07 January 2022

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