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Journal Articles

MFA in transition: Manufacturers' marketing approaches and their perceptions of the future prospects of the Hong Kong clothing industry

Ka‐leung Moon, Chung‐sun Leung, Man‐tsun Chang, Kwok‐wing Yeung

Journal of Fashion Marketing and Management: An International Journal (1999) 3 (2): 157–165.

https://doi.org/10.1108/eb022557

Published: 01 February 1999

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Journal Articles

MFA in transition: Examining marketing strategies and organisations of the clothing manufacturing firms in Hong Kong

Ka‐leung Moon, Chun‐sun Leung, Man‐tsun Chang, Kwok‐wing Yeung

Journal of Fashion Marketing and Management: An International Journal (1997) 1 (3): 238–246.

https://doi.org/10.1108/eb022502

Published: 01 February 1997

View article titled, MFA in transition: Examining marketing strategies and organisations of the clothing manufacturing firms in Hong Kong

Add to Citation Manager for MFA in transition: Examining marketing strategies and organisations of the clothing manufacturing firms in Hong Kong