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Retaining the allure of luxury brands during an economic downturn: Can brand globalness influence consumer perception?

Salah Hassan, Melika Husić-Mehmedović, Philippe Duverger

Journal of Fashion Marketing and Management: An International Journal (2015) 19 (4): 416–429.

https://doi.org/10.1108/JFMM-03-2015-0030

Published: 14 September 2015

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