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Keywords: 3M model
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Journal Articles
Online consumer behaviour of mass-customised apparel products: A hierarchy of traits approach
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Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 158–171.
Published: 08 May 2017
... customization Traits Apparel E-commerce 3M model In the early beginning of the studies focussing online commerce (e.g. Bellman et al., 1999 ; Childers et al., 2001 ; Limayem et al., 2000), experimental products, such as apparel, are referred as the ones that would never...
