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Keywords: Actual purchase
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Journal Articles
Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase
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Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 172–186.
Published: 08 May 2017
...Sujin Yang; Yun Jung Lee Purpose The purpose of this paper is to explore the antecedents of actual purchase behavior vs satisfaction at the point of purchase and the antecedents of actual unplanned vs planned purchase behavior. Design/methodology/approach By using both survey and actual...
