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Keywords: Admiration
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (4): 606–624.
Published: 15 January 2021
.../approach A sample of 488 US female consumers was used to test a conceptual model delineating the sequential linkages from luxury fashion brands' intentions to brand emotions (i.e. envy vs admiration) and to consumer–brand relationships (i.e. emotional brand attachment and brand forgiveness). Structural...

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