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Keywords: Apparel export
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Journal Articles
India, the next China? Analysis of the unique firm resources claimed by Indian apparel export firms
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 378–393.
Published: 02 September 2014
...Debanjan Das; Jung E. Ha-Brookshire Purpose – The purpose of this paper is to explore the unique resources that Indian apparel exporting firms claim to have and the key resources that help provide competitive advantage to these firms. Design/methodology/approach – A web-based content...
