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Keywords: Artificial intelligence
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 613–624.
Published: 18 March 2026
... technologies, artificial intelligence and the spread of omnichannel strategies are gradually changing the retail landscape in the fashion industry. The adoption of new technologies is having a significant impact on both e-commerce and physical store networks, on companies' business models and on consumer...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 650–675.
Published: 11 February 2026
... 5.0”, “heuristics”, “artificial intelligence”, “machine learning”, “deep learning”, “ AI ”, “ ML ”, “optimisation”, “optimization”, “metaheuristics”, “learn heuristics”, “hyper-heuristics”, “soft computing”, “data mining”, “marketing automation”, “decision-making”, “analytics”, “neural networks...

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