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Keywords: Artificial intelligence
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Journal Articles
E-commerce, physical stores and new technologies in the evolution of fashion retail business models
Open Access
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 613–624.
Published: 18 March 2026
... technologies, artificial intelligence and the spread of omnichannel strategies are gradually changing the retail landscape in the fashion industry. The adoption of new technologies is having a significant impact on both e-commerce and physical store networks, on companies' business models and on consumer...
Journal Articles
From rule to intelligence: a review of algorithmic heuristics in fashion retailing
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (4): 650–675.
Published: 11 February 2026
... 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights only Fashion retailing Algorithmic heuristics Artificial intelligence Machine learning Metaheuristics Retail marketing and automation Fashion retailing (FR) combines traditional...
