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Keywords: Assortments
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 2–16.
Published: 12 March 2018
... to London stores but the garment sizes are compared to the British population. It is therefore possible that the discrepancies between assortments and the population are in part attributable to geographic and demographic factors. The study’s results are, however, so strikingly clear that even if some...

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