...Lorena de Oliveira Ramos Delfino; Marianny Jessica de Brito Silva Purpose This study investigates how fashion influencers manage their public image through sacrificial practices in pursuit of authenticity. Design/methodology/approach A qualitative approach was employed, involving semi...

...Leonardo Ortegón Cortazar; Gabriel Cachón-Rodríguez; Laura Pascual Nebreda; Maria Luisa Medrano Purpose The aim of this research is to assess the impact of the motivational dimensions of slow fashion (exclusivity, equity, authenticity, functionality and localism) on environmental and socially...

...”, it encourages authenticity and uniqueness. “Banality” rejects materialism and promotes the beauty of the boring day. “Ugliness” advocates for removal of the single standards and celebrate individual differences, and “spontaneity” is interchangeable for humanity, freedom, openness and acceptance of self...