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Keywords: Big five personality traits
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 24–44.
Published: 13 June 2020
... to the existing literature by evaluating the effects of the Big Five personality traits on using social networking and how will this improve the creation of WOM towards sustainability. This study is among the several scientific studies which combine the theory of Big Five personality traits with social networking...
