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Keywords: Body satisfaction
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Journal Articles
Perfect bodies: The relation of gay men’s body image to their appearance enhancement product consumption behaviors
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 114–128.
Published: 12 March 2018
... Apparel Body satisfaction Gay men Grooming products As the gay lifestyle has gained increased acceptance in the USA, companies are recognizing the need to tailor marketing efforts to align with this consumer group (O’Barr, 2012). Such efforts have included placing advertisements in gay-oriented...
