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Keywords: Bra design
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Journal Articles
Sports bra use, preferences and fit issues among exercising females in the US, the UK and China
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (3): 511–527.
Published: 09 December 2020
... use, preferences and bra issues across three major global markets could be utilised by brands and manufacturers to optimise bra marketing and fit education initiatives and inform future sports bra design and distribution strategies. © Emerald Publishing Limited 2020 Emerald Publishing Limited...
