Skip to Main Content
Keywords: Case study
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 662–684.
Published: 04 February 2025
... barriers and if implementation is proceeding as planned. Design/methodology/approach We used an adaptive qualitative method incorporating a traditional case study utilizing a thematic analysis with a feminist approach to policy analysis. The case study is based on original data from ethnographic...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 610–634.
Published: 30 May 2022
... business challenges of a footwear enterprise in Hong Kong during the COVID-19 pandemic. Design/methodology/approach A comprehensive literature review is first conducted to identify the research trends in fashion industry during the COVID-19 pandemic. A qualitative exploratory case study is then used...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2019) 23 (3): 345–365.
Published: 23 July 2019
...-month case study in a global fashion brand, which launched a new in-store product take-back initiative. Findings The results indicate that fashion brands need to cope with multiple challenges in the process of developing circular business models in the organization, including: diverging perspectives...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 231–248.
Published: 06 May 2014
... research on luxury brand management. Design/methodology/approach – Case study of a leading luxury goods conglomerate provides operational definitions and insight into best practices for management of a luxury goods brand through an in-depth historical review and analysis of variables, measures...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (1): 71–79.
Published: 01 January 2000
... are manufactured, sold and worn would be improved. Apparel Case study Compliance Ethics Levi's Sourcing Practitioner Papers An investigation of ethica sourcing practices: Levi Strauss & Co Received: 28th July, 1999 Eddie Wong graduated f r o m the Institute of Textiles and Clothing of the Hong Kong...

or Create an Account

Close Modal
Close Modal

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Please sign in to your personal account to gift article access.

Register

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

Each link will stop working after 30 days or 10 uses. You may create up to 10 links in a 30 day period.

Gift articles remaining: --

Gift article access

As a benefit of your subscription, you can share temporary access to restricted articles.

Each link will stop working after 30 days or 10 uses.

You have reached the limit of 10 links within a 30 day period.