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Keywords: Case study
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Journal Articles
Analyzing the Shanghai fashion entrepreneurial ecosystem – a feminist policy response to governance challenges
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 662–684.
Published: 04 February 2025
... barriers and if implementation is proceeding as planned. Design/methodology/approach We used an adaptive qualitative method incorporating a traditional case study utilizing a thematic analysis with a feminist approach to policy analysis. The case study is based on original data from ethnographic...
Journal Articles
Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise
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Journal of Fashion Marketing and Management: An International Journal (2024) 28 (4): 610–634.
Published: 30 May 2022
... business challenges of a footwear enterprise in Hong Kong during the COVID-19 pandemic. Design/methodology/approach A comprehensive literature review is first conducted to identify the research trends in fashion industry during the COVID-19 pandemic. A qualitative exploratory case study is then used...
Journal Articles
Toward circular economy of fashion: Experiences from a brand’s product take-back initiative
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Journal of Fashion Marketing and Management: An International Journal (2019) 23 (3): 345–365.
Published: 23 July 2019
...-month case study in a global fashion brand, which launched a new in-store product take-back initiative. Findings The results indicate that fashion brands need to cope with multiple challenges in the process of developing circular business models in the organization, including: diverging perspectives...
Journal Articles
Management of a luxury brand: dimensions and sub-variables from a case study of LVMH
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Journal of Fashion Marketing and Management: An International Journal (2014) 18 (2): 231–248.
Published: 06 May 2014
... research on luxury brand management. Design/methodology/approach – Case study of a leading luxury goods conglomerate provides operational definitions and insight into best practices for management of a luxury goods brand through an in-depth historical review and analysis of variables, measures...
Journal Articles
Practitioner Papers: An investigation of ethical sourcing practices: Levi Strauss & Co
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Journal of Fashion Marketing and Management: An International Journal (2000) 4 (1): 71–79.
Published: 01 January 2000
... are manufactured, sold and worn would be improved. Apparel Case study Compliance Ethics Levi's Sourcing Practitioner Papers An investigation of ethica sourcing practices: Levi Strauss & Co Received: 28th July, 1999 Eddie Wong graduated f r o m the Institute of Textiles and Clothing of the Hong Kong...
