... conceptual frameworks. Findings Starting from the results emerging from the exploratory literature review, the study proposes a conceptual framework that captures the multi-layered impact of LSS and related digital innovations on fashion retail. It highlights emerging trends, reshaped business models...

...Rose Otieno The aim of this research was to develop a conceptual framework of the role of garment sizing in the marketing strategy of clothing manufacturing firms in Kenya. From the review of literature, salient components of marketing principles and practices that had been analysed by preceding...