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Keywords: Consumer’s purchase behaviour
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Journal Articles
Consumer online purchase behavior of local fashion clothing brands: Information adoption, e-WOM, online brand familiarity and online brand experience
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Journal of Fashion Marketing and Management: An International Journal (2018) 22 (3): 404–419.
Published: 17 May 2018
... of online purchasing of local fashion clothing brands. Consumer information adoption was found to influence consumer online purchase behavior positively. The information adoption-consumer purchase behavior relationship was found to be partially mediated by e-WOM. Online brand experience was found...
