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Keywords: Consumer behavior change
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 344–363.
Published: 28 October 2025
... business models and how retailers can effectively leverage marketing tactics to persuade them to prefer sustainable alternatives over ultra-fast fashion's immediacy and social cachet. Sustainable fashion Resale Secondhand Retailers Gen Z Consumer behavior change Intention-behavior gap SDG12...
