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Keywords: Consumer culpability
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–24.
Published: 22 July 2026
...Kexin Su; Siti Ngayesah Ab. Hamid; Che Aniza Che Wel; Qiangqiang Du Purpose Drawing on moral philosophy and cognitive dissonance theory, this paper examines how consumer idealism and egoism influence consumer culpability and how culpability shapes boycott and moral decoupling in response...
