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Keywords: Consumer engagement behavior
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (6): 1105–1130.
Published: 18 June 2026
..., lowest in engagement and innovativeness. Hierarchical logistic regression further showed that recognition, altruism, FI and CirFI-disposal predicted membership in the most contributive segment. Originality/value By segmenting consumers through a multidimensional consumer engagement behavior framework...
