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Keywords: Consumption values
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Journal Articles
Understanding gen Z’s fast fashion consumption: the role of gender identity and consumer values
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (7): 1221–1242.
Published: 26 June 2025
... only Fast fashion Generation Z Consumption values VAB model Gender identity Androgynous Undifferentiated Over the last 2 decades, the fashion apparel business has undergone notable changes, primarily driven by the rise of fast fashion. This model has transformed production...
Journal Articles
Engaging the next-generation female fashion consumers in DIY refashioning strategies by addressing the consumption values
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Journal of Fashion Marketing and Management: An International Journal (2025) 29 (4): 605–638.
Published: 06 February 2025
...Rivini Mataraarachchi; Ranga Prasad Abeysooriya; Areeba Haroon Purpose The purpose of the paper is to explore how refashioning can shift fashion consumer attitudes towards sustainable consumption of clothing by restoring consumption values. The study categorizes consumers into distinct groups...
