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Keywords: Contamination concern
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 321–343.
Published: 20 October 2025
...Melissa Zulu; Asphat Muposhi Purpose The consumption of second-hand clothing (SHC) is an emerging business model aimed at promoting sustainability in the fashion industry. This study examines whether there are cultural differences in contamination concern, attitude, anticipated emotions...
