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Keywords: Contingency planning
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 297–298.
Published: 08 May 2009
.... Expect the unexpected – Offers preparation and proactive advice which ensures contingency plans for any unexpected or uncertain event of any level. The chapter clearly demonstrates that no matter how prepared a business may be circumstances beyond control can occur and thus planning is both...

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