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Keywords: Conventions
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Journal Articles
Challenging market conventions: Supermarket diversification and consumer resistance in children's apparel purchases
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Journal of Fashion Marketing and Management: An International Journal (2011) 15 (4): 464–485.
Published: 20 September 2011
...Ronan de Kervenoael; Catherine Canning; Mark Palmer; Alan Hallsworth Purpose In the UK, while fashion apparel purchasing is available to the majority of consumers, the main supermarkets seem – rather against the odds and market conventions – to have created a new, socially‐acceptable...
