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Keywords: Corporate branding
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (4): 403–423.
Published: 13 September 2013
...Ian Phau; Min Teah; Jing Theng So; Andrew Grant Parsons; Sheau‐Fen Yap Purpose The purpose of this study is to develop and empirically test a theoretical framework that captures the impact of corporate branding on customer emotional attachment and brand loyalty in the luxury fashion market...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2009) 13 (2): 297–298.
Published: 08 May 2009
...Laura Wonfor Tom Travis . Doing Business Anywhere . London and New York, NY : Wiley 2007 . 202 pp. , ISBN: 978‐0‐471‐97317‐1 (hardback) £15.99 © Emerald Group Publishing Limited 2009 --> Global economy Business planning Corporate branding Contingency...
