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Keywords: Corporate social irresponsibility
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal 1–24.
Published: 22 July 2026
... to corporate social irresponsibility (CSI) in China's fast fashion market. The moderating role of perceived benefits is also considered. Design/methodology/approach Survey data were collected from 324 Chinese consumers and analysed using partial least squares–structural equation modelling (PLS-SEM) to test...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 1085–1108.
Published: 19 May 2025
...Ping Zhong; Changju Kim Purpose Prior studies have largely ignored how misleading information in corporate social irresponsibility (CSI) influences consumer boycotts. To bridge this gap in the literature, this study empirically investigates and extends the link between misleading information-led...
