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Keywords: Cosmetics
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Journal Articles
The effects of facial image and cosmetic usage on perceptions of brand personality
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2008) 12 (2): 164–181.
Published: 09 May 2008
...Michelle Guthrie; Hye‐Shin Kim; Jaehee Jung Purpose This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of how various factors influence perceptions of cosmetic brands...
