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Journal Articles

Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour

Open Access
Tara Stringer, Thilini Alahakoon, Frank Mathmann, Gary Mortimer, Alice Ruth Payne
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 781–798.
https://doi.org/10.1108/JFMM-10-2024-0419
Published: 25 February 2025
...Tara Stringer; Thilini Alahakoon; Frank Mathmann; Gary Mortimer; Alice Ruth Payne Purpose This study investigates how actual donations towards social causes within fashion supply chains can be increased in the face of negative country-of-origin effects. Design/methodology/approach Literature...
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Journal Articles

Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

Available to Purchase
Padmali Rodrigo, Hina Khan, Naser Valaei
Journal: Journal of Fashion Marketing and Management
Journal of Fashion Marketing and Management: An International Journal (2023) 28 (1): 1–27.
https://doi.org/10.1108/JFMM-05-2022-0107
Published: 23 March 2023
...Padmali Rodrigo; Hina Khan; Naser Valaei Purpose Despite the plethora of research into country-of-origin (COO) effects, research that investigates the cognitive structures behind elite consumers' preferences for foreign brands remains limited. Hence, this study aims to investigate the cognitive...
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