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Keywords: Customer relationships
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Journal Articles
The path to fashion loyalty: insights from online fashion retailers and gender dynamics
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 1047–1068.
Published: 02 May 2025
... only Customer loyalty Online fashion retail Perceived value Trust Satisfaction Gender Retention Online shopping Customer relationships Digital era Business growth Studying online fashion retail in Egypt is essential, as the country has become one of the fastest-growing online...
Journal Articles
Emotionally engaging customers in the digital age: the case study of “Burberry love”
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 276–299.
Published: 11 July 2016
... be contacted at: k.straker@qut.edu.au © Emerald Group Publishing Limited 2016 Digital channels Customer relationships Design and emotion Digital behaviour Disruption through digital innovation has in many cases seen the emergence of an entirely new class of competition in businesses...
