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Keywords: Customer relationships
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (6): 1047–1068.
Published: 02 May 2025
... will help retailers strengthen customer relationships across various price points and market segments (Muturi, 2024). Considering these insights, it is hypothesized that: H1. Higher levels of perceived value lead to higher levels of customer loyalty in the online fashion retail industry...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2016) 20 (3): 276–299.
Published: 11 July 2016
... be contacted at: k.straker@qut.edu.au © Emerald Group Publishing Limited 2016 Digital channels Customer relationships Design and emotion Digital behaviour Disruption through digital innovation has in many cases seen the emergence of an entirely new class of competition in businesses...
