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Keywords: Decision tree
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Journal Articles
Development of a fashion recommendation system with consumers’ zero-party data applying the CART decision-tree model
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (2): 233–257.
Published: 10 October 2025
... their fashion item purchasing decisions. The aim is to ascertain whether various antecedent variables influencing fashion purchase decisions can be applied to the FRS from an integrated perspective. The obtained findings verify the feasibility of developing an FRS using decision trees based on consumer zero...
Includes: Supplementary data
Journal Articles
Classification and regression tree approach for the prediction of the seasonal apparel market: focused on weather factors
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (5): 893–910.
Published: 21 November 2023
... of Education of the Republic of Korea and the National Research Foundation of Korea NRF-2021S1A5B5A16077490 Decision tree Weather change Consumer search Seasonal apparel © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only 25 12 2022 22 06...
