...Christopher J. Parker; Lu Wenyu Purpose The purpose of this paper is to establish the influence of shopping motivations on Chinese fashion retail engagement relative to demographics, monthly spend on fashion items and high street/electronic commerce (e-commerce) preference. This is to determine...

... and Ahuvia, 1998), income (Dubois and Duquesne, 1993), and diffusion level (Dubois and Paternault, 1995). To better understand the luxury brand market, this study examined various variables, which are personal values, social recognition, and demographics. Based on Nueno and Quelch (1998 , p. 62) who defined...

...Hyun Ju Kwon; Preeti Joshi; Vanessa Prier Jackson Purpose The purpose of this paper is to identify demographic variables affecting consumers' perception of fashion web site attributes. Design/methodology/approach Descriptive analysis, factor analysis, Cronbach's alpha, t‐test...

... view products indigenous to their original culture across the stages of acculturation. Understanding consumer interests of targeted market segments and their impact on the overall population may benefit fashion marketers. © Emerald Group Publishing Limited 2005 Retailing Demographics...

... on the findings of the research. Findings A qualitative analysis of the transcribed interviews indicated that assortment, demographics, pricing and customer loyalty were the primary variables that effected micromarketing merchandising in the apparel retail industry. The sub‐variables in the study included...