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Keywords: Donations
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Journal Articles
Out of sight, out of focus: mitigating country-of-origin effects on fashion consumers’ donation behaviour
Open Access
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (5): 781–798.
Published: 25 February 2025
...Tara Stringer; Thilini Alahakoon; Frank Mathmann; Gary Mortimer; Alice Ruth Payne Purpose This study investigates how actual donations towards social causes within fashion supply chains can be increased in the face of negative country-of-origin effects. Design/methodology/approach Literature...
