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Keywords: Eco-friendly
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (3): 434–458.
Published: 05 December 2024
... purchases. Design/methodology/approach Conducted through an online survey with 436 respondents in the UK, the study utilizes structural equation modeling (SEM) to analyze the data. Findings The study contributes to the eco-friendly consumer behavior literature in fashion, revealing that social...
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2013) 17 (3): 266–279.
Published: 05 July 2013
... to pay (WTP) for locally produced animal fiber products with organic and alternative labeling schemes, which included eco‐friendly, natural and sustainable. Design/methodology/approach Experimental auctions were used to elicit bids on wool socks from consumers across three Southern US states. Means...
