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Keywords: Eco-friendly behaviour
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 24–44.
Published: 13 June 2020
... traits on social media activities, which could affect eco-friendly behaviour and environmental concerns for fashion production. This impact is influenced by the use of WOM on sustainability in the fashion industry. Design/methodology/approach The partial least squares structural equation modelling...
