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Keywords: Fashion influencers
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Journal Articles
How fashion influencers drive consumers’ online brand-related activities (COBRAs)
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (1): 115–132.
Published: 11 September 2025
...Kian Yeik Koay; Michael Ariel Satyadi Purpose The purpose of this study is to examine how fashion influencers’ source credibility, specifically attractiveness, expertise and trustworthiness, drives consumers’ online brand-related activities (COBRAs) through the mediating effect of parasocial...
Journal Articles
Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (2): 209–225.
Published: 27 June 2023
...Archana Tiwari; Audhesh Kumar; Rishi Kant; Deepak Jaiswal Purpose The purpose of this study is to examine the impact of fashion influencer measures on consumers' purchase intentions and the mediation of attitudes to understand the phenomenon of influencer marketing in the backdrop of the fashion...
Journal Articles
Social media fashion influencer eWOM communications: understanding the trajectory of sustainable fashion conversations on YouTube fashion haul videos
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (6): 1027–1046.
Published: 28 February 2023
...@torontomu.ca 10 02 2022 06 07 2022 03 01 2023 16 01 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Sustainable fashion Fast fashion Fashion haul Fashion influencers Influencer marketing YouTube Leximancer LIWC eWOM...
Journal Articles
Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2020) 24 (2): 137–152.
Published: 06 May 2020
...Pedro Quelhas-Brito; Amélia Brandão; Mahesh Gadekar; Sofia Castelo‐Branco Purpose The purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and examines following research questions...
Journal Articles
How fashion influencers contribute to consumers' purchase intention
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Journal of Fashion Marketing and Management: An International Journal (2020) 24 (3): 361–380.
Published: 20 April 2020
...Youssef Chetioui; Hikma Benlafqih; Hind Lebdaoui Purpose This study examines the impact of attitudes toward fashion influencers (FIs) on brand attitude and consumer purchase intention. It also aims to identify factors affecting consumers' attitudes toward FIs. Design/methodology/approach...
