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Keywords: Fashion innovativeness
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Journal Articles
The heavy user of clothing: Theoretical and empirical perspectives
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (4): 337–345.
Published: 01 April 1999
... general characteristics of heavy clothing spenders. Data from two surveys of adult women (n = 641 and 285) showed that those who spent more were more likely to be fashion innovators, shopped more for clothes and had higher fashion media exposure. Few demographic characteristics, however, distinguished...
