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Keywords: Fast fashion brand
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Journal Articles
Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase
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Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 172–186.
Published: 08 May 2017
... purchase data from a total of 3,300 shoppers of a Korean fast fashion brand, the multivariate regression analysis and two separate logistic regression analyses were compared to respond to the research questions. Findings The noticeable point of the findings is that the factors influencing the level...
