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Keywords: Fat discrimination
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Journal Articles
Accessible luxury fashion brand building via fat discrimination
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 2–16.
Published: 12 March 2018
... Publishing Limited Licensed re-use rights only Fashion Branding Obesity Assortments Fat discrimination Typical user imagery Brand image can be defined as the sum of all the subjective perceptions (functional and non-functional) of a brand in the minds of consumers (Fournier, 1998...
