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Keywords: Firm resources
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Journal Articles
India, the next China? Analysis of the unique firm resources claimed by Indian apparel export firms
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2014) 18 (4): 378–393.
Published: 02 September 2014
... affordable and competitive prices for their products and experience in exporting were recognized as important firm resource described by the study samples. Research limitations/implications – The study results supported the resource-based theory of the firm by showing additional key firm resources...
