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Keywords: Focus groups
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Journal Articles
Ethical practice and methodological considerations in researching body cathexis for fashion products
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2007) 11 (3): 332–348.
Published: 17 July 2007
... products. Design/methodology/approach This study presents instrumental activities and strategies for conducting and implementing focus groups for investigating body cathexis and related body measurements for fashion products. Five homogenous groups of 30 females aged 19‐44 years, were employed...
Journal Articles
The role of garment sizing in creation of customer satisfaction: Indications from focus group responses
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2000) 4 (4): 325–335.
Published: 01 April 2000
...Rose Otieno Meeting sizing needs in today's clothing is an important aspect of customer satisfaction. Based on the critical incident and grounded theory techniques, data from focus groups with parents are analysed to establish consumer satisfaction/dissatisfaction with children's garment sizing...
