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Keywords: Gay men
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Journal Articles
Perfect bodies: The relation of gay men’s body image to their appearance enhancement product consumption behaviors
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2018) 22 (1): 114–128.
Published: 12 March 2018
...Jessica Strubel; Trent A. Petrie Purpose The purpose of this paper is to investigate how dimensions of body image relate to product involvement among gay men. Design/methodology/approach A survey consisting of body image and product involvement measures was administered to 147 self-identified...
