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Keywords: Generation Z and millennials
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Journal Articles
The impact of communication on consumer knowledge of environmentally sustainable apparel
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2022) 26 (4): 622–639.
Published: 20 August 2021
... between objective knowledge and pro-environmental behavior. Environmentally sustainable apparel Consumer knowledge Communication Generation Z and millennials Hangtags Product webpages Sustainability, including environmental, social and economic dimensions (Elkington, 1998...
Includes: Supplementary data
