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Keywords: Good parenting motivation
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2026) 30 (5): 1020–1040.
Published: 14 April 2026
...Minna Kallioharju; Terhi-Anna Wilska; Annamari Vänskä; Eero Rantala Purpose This study aims to illuminate the consumption of secondhand branded children's clothing focusing on economic, sustainability, and good parenting motivations of mothers who purchase secondhand items on peer-to-peer (P2P...
