Skip to Main Content
Keywords: Impulse-buying tendencies
Close
Follow your search
Access your saved searches in your account

Would you like to receive an alert when new items match your search?
Close Modal
Sort by
Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 405–425.
Published: 22 August 2023
...Hakan Cengiz; Mehmet Şenel Purpose This study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether...
Includes: Supplementary data

or Create an Account

Close Modal
Close Modal