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Keywords: Impulse-buying tendencies
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Journal Articles
The effect of perceived scarcity on impulse-buying tendencies in a fast fashion context: A mediating and multigroup analysis
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Journal of Fashion Marketing and Management: An International Journal (2024) 28 (3): 405–425.
Published: 22 August 2023
...Hakan Cengiz; Mehmet Şenel Purpose This study investigates the relationships between perceived scarcity, fear of missing out (FOMO) and impulse-buying tendencies (IBT) in the fast fashion context in both scarcity and non-scarcity conditions. Additionally, this study examines whether...
Includes: Supplementary data
