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Keywords: Jeans
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Journal Articles
Price and perceived product quality: a comparison of denim jeans in three price categories
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Journal of Fashion Marketing and Management: An International Journal (2018) 22 (3): 369–386.
Published: 10 May 2018
...Behnoosh Ghaani Farashahi; Elizabeth Easter; Kate Annett-Hitchcock Purpose The purpose of this paper is to compare a set of product specifications to evaluate appearance and performance characteristics of denim jeans at three price categories, and identify any relationships between price...
Journal Articles
Young Australian consumers’ preferences for fashion apparel attributes
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Journal of Fashion Marketing and Management: An International Journal (2012) 16 (3): 275–289.
Published: 06 July 2012
...Kavisha Jegethesan; Joanne N. Sneddon; Geoffrey N. Soutar Purpose The purpose of this paper is to explore the importance of functional, hedonistic and ethical attributes of denim jeans attributes and the trade‐offs young adult Australian consumers made within these attributes when making...
