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Keywords: Korean market
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Journal Articles
Are the factors affecting satisfaction and actual purchase the same? Comparisons between unplanned and planned purchase
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2017) 21 (2): 172–186.
Published: 08 May 2017
... 15 11 2016 08 02 2017 © Emerald Publishing Limited 2017 Emerald Publishing Limited Licensed re-use rights only Satisfaction Actual purchase Fast fashion brand Korean market Planned purchase Unplanned purchase While many industries are currently experiencing...
Journal Articles
Personal and non‐personal references used by South Korean men in apparel purchase decisions
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (1999) 3 (1): 7–17.
Published: 01 January 1999
... apparel firm. Keywords: marketing, merchandising, Korean market, men's wear, market research, purchase behaviour Abstract An understanding of consumer behaviour helps companies in catering more effectively to the needs and wants of their target markets. This better understanding of the consumer can lead...
