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Keywords: Luxury marketing
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Journal Articles
Social media engagement and luxury fashion purchase intention in Hong Kong: the role of motivation regulation and consumers’ materialistic values
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (3): 353–370.
Published: 26 November 2024
... Intrinsic motivation Extrinsic motivation Luxury marketing Social media serves as a powerful tool for luxury fashion companies, enabling them to perform various business functions such as online product sales, advertisement dissemination, business collaboration developments, and consumer data...
Journal Articles
Futurizing luxury: an activity-centric model of phygital luxury experiences
Available to Purchase
Journal of Fashion Marketing and Management: An International Journal (2023) 27 (3): 397–417.
Published: 16 May 2022
... Limited Licensed re-use rights only Charles Aaron Lawry can be contacted at: clawry@purdue.edu Luxury marketing Fashion retailing Premium products Internet marketing E-commerce Innovation Status goals are outer-directed and encourage shoppers to seek status...
