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Keywords: Maladaptive consumption
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2025) 29 (1): 94–112.
Published: 15 August 2024
...Hakan Cengiz; Ahmet Barin Purpose The main purpose of this study is to investigate the mediating role of fashion clothing involvement in the relationship between body appreciation and maladaptive consumption, namely fashion-oriented impulse and compulsive buying. The second purpose of this study...
