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Keywords: Malaysia
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Journal Articles
Journal of Fashion Marketing and Management: An International Journal (2021) 25 (1): 24–44.
Published: 13 June 2020
..., green behaviour and the WOM in a sustainability context. Big five personality traits Social media Word-of-mouth Eco-friendly behaviour Sustainability Malaysia Fashion The fashion industry has a significant impact on people around the world (Macchion et al., 2015...
