... and statistical processing methods, including regression analysis, arithmetic mean and the indicator of market economy dynamics. Findings The study found that the fast-fashion business model allows companies to adapt to the new market norms because of its dual strategy: demand-driven transparency and supply...

... competitive advantage has been low wages. This may not be sustainable in the future — this represents the biggest challenge faced by the industry. Most companies are well equipped but commercial design and industrial pattern making are perceived as weak points. The domestic market is rather small and most...